I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:
- Colin Gillespie Global Director of Marketing, Lego
Here are the questions and topics we will be covering:
- Why and how must traditional brand management change in the face of digital channels?
- How are brands incorporating new channels into their marketing organizations?
- How are organizations balancing global and local branding?
- How does theh role of agencies change in the digital era?
Looking forward to meeting the other panelists and having a thoughtful and insightful panel discussion on this important topic.
Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name [...]
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I am attending and will be on a panel at the first ever New Media Atlanta conference at the Georgia Tech Research Institute Conference Center in Atlanta, GA.
The keynote speaker is Chris Brogan (his blog: chrisbrogan.com) and I had the opportunity to spend a few minutes with him. He also autographed his new book [...]
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I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets – Qualitative Measurement of Site Visitor Segments.
Here is a summary of the presentation:
Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments
Successful interactive and social [...]
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We launched the new Calphalon.com website today, September 19, 2009.
The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted [...]
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I attended University of Georgia, Grady College, CONNECT 2009 conference today, September 19, 2009 in Athens, GA. Porter Novelli is the lead sponsor for the conference.
Panelists and audience debated the value and impact of social media communications.
The hashtag for the conference is #connect. You can also find out more about the conference, speakers [...]
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We launched the new Rubbermaid.com website last night, September 16, 2009.
The new design is focused on home organization solutions and integrates consumer generated product reviews from BazaarVoice, advanced where-to-buy services from Channel Intelligence, and affiliate marketing services from Commission Junction (@CJnetwork).
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce [...]
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